University of South Carolina & University of Tennessee

Global Marketing Strategy in Spain May 2016

IMPORTANT INFO

Student Apartments: MH Barcelona c/ Arago 90, Barcelona CISAbroad Emergency Phone: +34 675 23 56 56
Prof. Randall Rose phone: +34 633 64 90 30
Prof. Kelly Hewett phone: TBD

Medical Services 24/7 with English Translators (remember to bring a copy of your insurance): Clínica Sagrada Familia. C/ Torras I Pujalt, 1. +34 628 604 412
Barcelona SAE Offices and Barcelona SIS central premises: C/ Trafalgar 14 – +34 663 957 789

Thursday, May 12

Morning: Arrival in Barcelona

2:00pm:  Check-in in apartments*.
Head to apartments c/ Aragó 90, Barcelona
*check-in time is at 2:00 PM but students can go earlier and leave their luggage there.

Afternoon: Lunch on your own

4:00pm – 6:00pm: Health & Safety, Logistical and Cultural Orientation
Meeting Point: 3:30pm at apartment lobby. If you don’t arrive we will be at Barcelona SIS – Classroom O11 at c/ de Ortigosa 14. Closest metro stop: Urquinaona – Line 1. Exit: Trafalgar / Ronda Sant Pere

6:00pm:  Walk in the City Center.
Walk together as a group.

7:00pm: Welcome Tapas Dinner
Walk together as a group. Restaurant Piscolabis – Rambla de Catalunya 27

Friday, May 13

11:00am – 1:00pm: Business Lecture: Intercultural Issues in International Business
Meeting Point: Classroom O11 – c/ Ortigosa 14

1:00pm – 3:00pm: Group Lunch
Walk together as a group after morning session.
Meeting point: Classroom O11.
Restaurant la Dolça Herminia – Carrer de les Magdalenes 27

3:00pm – 5:00pm: Culture Simulation
Meeting Point: Classroom O11 – c/ Ortigosa 14

Saturday, May 14

9:30 am: Day Trip to Tarragona
Meeting Point: At apartment lobby

11:00 am: Guided tour of Tarragona

1:30 PM: Group Lunch

5:00 PM: Bus departs for Barcelona
Estimated arrival time in Barcelona 6:30 pm

Sunday, May 15

Free day

Monday, May 16

Free day – Bank holiday in Barcelona

Tuesday, May 17

11:00am – 1:00pm: UTK & USC Class
Meeting Point: Classroom O11 – c/ Ortigosa 14

1:00pm – 2:00pm: Food and Markets Tour
Walk together as a group after morning session. Meeting point: Classroom O1.
Lunch Stipend Provided

3:00pm – 5:30pm:  Academic Lecture: Culture of Food and Drink in Spain. Meeting Point: Classroom O11 – c/ Ortigosa 14

Morning: Breakfast at the Apartment
11:00am – 1:00pm: UTK & USC Class
Meeting Point: Meeting Point: Barcelona Center for Study Abroad. c/ Trafalgar 14

1:00pm – 3:00pm: Group Lunch
Walk together as a group.
Restaurant O’ Marulo – c/ Ortigosa 10

3:00pm – 6:00pm: Business Lecture and Activity: Guided Tour of FC Barcelona soccer stadium, Camp Nou, with emphasis on Sport Marketing.
Meeting Point: Classroom O11 – c/ Ortigosa 14

Thursday, May 19

11:00am – 1:00pm: UTK & USC Class
Meeting Point: Classroom O11 – c/ Ortigosa 14

1:00pm – 3:00pm: Group Lunch
Walk together as a group. Meeting Point: Classroom O11 Restaurant Terrablava – Via Laietana 55

4:00pm – 5:30pm: Business Visit: Estrella Damm Factory
Meeting Point at 3:15PM in Barcelona SIS. c/ Trafalgar 14

Friday, May 20

11:00am – 1:00pm: UTK & USC Class
Meeting Point: Classroom O11 – c/ Ortigosa 14

2:15pm – 3:45pm: UTK & USC Class
Meeting Point: Classroom O11 – c/ Ortigosa 14

Saturday, May 21 – Sunday, May 22

Free weekend

9:00pm – 11:00 pm: Suggested Activity: Magic Fountain
No meeting point as is a suggested activity. It runs in Plaça Espanya at 9, 9:30, 10, 10:30 and 11 pm. Ask Staff in case you are interested.

Monday, May 23

11:00am – 12:30pm: Business Visit: Roca Gallery
Meeting point: 10:45 AM outside Maria Cristina Metro Stop – Line 3. Exit: Avinguda Diagonal
If you don’t arrive we will be at Roca Gallery – c/ Joan Güell 211-213

3:30pm – 5:30pm: Business Lecture: City Branding
Meeting Point: Classroom O11 – c/ Ortigosa 14

7:00 pm:Spanish and Catalan Cooking Class
6:45 PM Meeting Point outside Jaume I Metro Stop – Line 4. Exit: Plaça dels Àngles

Tuesday, May 24

11:00am – 12:30pm: Guest speaker: The current state of the Spanish economy
Meeting Point: Classroom O11 – c/ Ortigosa 14

4:15pm – 6:00pm: Optional activity: Sagrada Familia tour (to pay and confirm by the 12th May)
3:30 PM Meeting Point: Downstairs, outside the apartments. 4:00 PM Meeting Point: outside Sagrada Familia Metro Stop – Line 5. Exit: Provença / Avinguda Gaudí

Wednesday, May 25

11:00am – 1:00pm:  UTK & USC Class
Meeting Point: Classroom O11 – c/ Ortigosa 14

7:00 pm – 9:30 pm: Optional activity: Walking Visit of the Ramblas and Raval Neighborhood and Flameco Show (to pay and confirm by the 12th May)
Meeting Point: 6:55 PM outside the Tres Tombs Bar – Ronda Sant Antoni 2. Closest metro stop: Sant Antoni – Line 2. Exit: Sant Antoni Abad

Thursday, May 26

11:00am – 1:00pm: UTK & USC Class
Meeting Point: Classroom O11 – c/ Ortigosa 14

1:00pm – 3:00pm: Group Lunch
Walk together as a group. Meeting Point: Classroom O11 Restaurant L’Oliva – Gran Via de les Corts Catalanes 596

Friday, May 27

11:00am – 1:00pm: UTK & USC Class
Meeting Point: Classroom O11 – c/ Ortigosa 14

2:15pm – 3:45pm: Professional Re-Entry Workshop
Meeting Point: Classroom O11 – c/ Ortigosa 14

Saturday, May 28 – Sunday, May 29

Free weekend

Monday, May 30

11:00am – 1:00pm: UTK & USC Final Presentations
Meeting Point: Classroom O11 – c/ Ortigosa 14

2:15pm – 3:45pm: UTK & USC Final Presentations
Meeting Point: Classroom O11 – c/ Ortigosa 14

8:15pm: Farewell Dinner
Meeting point: 8:00 PM outside the metro stop Barceloneta – Line 4. Exit: Plaça Pau Vila
Restaurant Salamanca – Carrer de Almirall Cervera 34

Tuesday, May 31
Before 11:00am: Departure Day – Must Vacate Apartment by 11:00 am